Social media for businesses

5 social media ideas for education centers

Find in this post 5 social media ideas for your education center to make the most out of its online presence.

1. Choose a good hashtag

If you don’t have one yet, you must create a hashtag for your education center: #MyEducationCenter. In this brief word or set of words you should reflect your brand name to make it easier for users to mention you in their comments on social media. For details on how to create a good hashtag for your education center, take a look at this article.

2. Keep students informed

Use social media to highlight your strengths, for example, labs, activities and facilities. Share info about about degrees on Twitter, create an album with the best photos of your building on Facebook, upload to Instagram motivational quotes for students… In short, share every single piece of information with your followers so they can better enjoy the stay at your education center.

Great presentation of @ESADE's team #WeAreSomos at @hultprize Finals – congratulations!! #HP15 #educate2innovate pic.twitter.com/XHrh32BHkp

— ESADE (@ESADE) septiembre 27, 2015

3. Involve students

Invite your students to leave their stories and experiences in your social media. With a brief comment, a picture and even a short video, the essence of your education center will be shared and viewed by a large number of people.

Some good decisions have been made #ESADE #inspiringfuture #barcelonetta

A photo posted by tobigiger (@tobigiger) on Sep 26, 2015 at 7:02am PDT

4. Reuse students’ content

Use the content generated by your students to create viral content. Collect this content, create an animated video based on the experience at your education center and show it on your YouTube channel. A viral video is a good element to spread a brand image closer and funnier; it reaches the student through humor and emotions, inviting them to share it among their friends.

5. From virtual to real

Boost your online presence using offline media:

organize contests and raffles based on social media
share your hashtag on physical goods: posters, information flyers, access cards, t-shirts…
display photos and videos of students on the screens of your education center

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Let’s boost your education center in social media

We develop solutions for your education center to be a success in social media, let’s talk!

Rafa Roda – CEO of Yarr TV

(+34) 629 436 321

@YarrTV

5 social media ideas for hotels

Find in this post 5 social media ideas for your hotel to make the most out of its online presence.

1. Choose a good hashtag

If you don’t have one yet, you must create a hashtag for your hotel: #MyHotel. In this brief word or set of words you should reflect your brand name to make it easier for users to mention you in their comments on social media. For details on how to create a good hashtag for your hotel, take a look at this article.

2. Keep guests informed

Use social media to highlight your strengths, for example, the range of activities of your hotel, the attractions of the environment and the quality of your service. Share the table pool activities on Twitter, create an album with the excursions schedule on Facebook, share on Instagram your list of exclusive services… In short, share every single piece of information with your followers so they can better enjoy the stay at your hotel.

#Download our #free #App don't miss any of our events! Android http://t.co/tjFIEYHNSQ iOS http://t.co/klFu8R88DP pic.twitter.com/4hLDfNKToG

— #GrandPalladium (@PalladiumHotels) septiembre 20, 2015

3. Involve guests

Invite your guests to leave their stories and experiences in your social media. With a brief comment, a picture and even a short video, the essence of your hotel will be shared and viewed by a large number of people.

Thank you all for the #FanPhotoFriday pics.Keep an eye out we will post some every Friday! #GrandPalladiumJamaica pic.twitter.com/ZrZNVzYUms

— #GrandPalladium (@PalladiumHotels) septiembre 18, 2015

4. Reuse guests’ content

Use the content generated by your guests to create viral content. Collect this content, create an animated video based on the experience at your hotel and show it on your YouTube channel. A viral video is a good element to spread a brand image closer and funnier; it reaches the customer through humor and emotions, inviting them to share it among their friends.

5. From virtual to real

Boost your online presence using offline media:

organize contests and raffles based on social media
share your hashtag on physical goods: keys, door hangers, coasters in the rooms, parking ticket, restaurant linens…
display photos and videos of guests on the screens of your hotel

Infographic

Liked this article?

Let’s boost your hotel in social media

We develop solutions for your hotel to be a success in social media, let’s talk!

Rafa Roda – CEO of Yarr TV

(+34) 629 436 321

@YarrTV

How to choose a hashtag for your business

Discover how to choose a good hashtag for your business in 5 simple steps.

1. Hashtag is community conversation

On Twitter and Instagram your business account starts with an at symbol plus the name of your business @MyBusiness: this allows your customers to reference you so you can reply to them in a quick and simple way, starting a direct dialogue.

But many times your customers want to share opinions, pictures and videos with their community referencing your business without linking directly to your social media account. That’s why it is important to offer them a clear and easy hashtag with your business name #MyBusiness so they can share multimedia content.

2. Pick a short hashtag

Good things, when short, are twice as good. If the name of your business is compound shorten the hashtag using the initial letters or using only the consonants if it’s a long name. If your business is located in different cities and you’re using a different hashtag for each, use the acronym of the city like #MyBusinessNYC (for New York City) or #MyBusinessLA (for Los Angeles).

3. Create a simple hashtag

Using initial letters plus acronyms can result in a hashtag difficult to write and remember. If this is your case, try combining the initial letters of the name of your business with the sector (#MBRestaurant) or the city where it’s located (#MBLosAngeles).

4. Make your hashtag unique

Without a doubt, the most important thing is making your hashtag unique, ensuring that it’s not used yet for purposes not related to your business. Check your hashtag directly on Twitter and Instagram or use social media monitoring tools such as TweetDeck or Hootsuite. This way, you’ll be able to read and answer opinions and see pictures and videos of your customers about your business to share them on your official @MyBusiness accounts.

5. Share your hashtag

Share your hashtag on the social media accounts of your business, both on the bio and your posts. Mix your business’ hashtag with other related hashtags that you can find at Hashtags.org and Hashtagify or with geolocated hashtags from Trendsmap.

Communicate your business’ hashtag on your website, emails and newsletters. Use also physical media to promote your hashtag: flyers, brochures, posters, bags, boxes and napkins are perfect places to advertise offline your online brand.

Do you have screens in your business? Try displaying on your TVs and monitors the social media photos and videos tagged with your hashtag and you’ll see the conversation of your community grow automatically.

Infographic

Liked it?

Let’s boost your business in social media

We develop solutions for your business to be a success in social media, let’s talk!

Rafa Roda – CEO of Yarr TV

(+34) 629 436 321

@YarrTV

Automation of social media posts with BulkPublish and Buffer

We’re going to explain how to automate Twitter, Google+ and Facebook posts and being more productive by importing content in CSV format to Buffer using BulkPublish.

Buffer

Buffer is a super useful and simple tool to program our own posts or third-party ones to be published on your social networks.

We just have to register with our e-mail or our Twitter or Facebook account and connect our different social media accounts to Buffer, allowing its access. In our case, we add Twitter, Google+ and Facebook accounts of Yarr TV. With Awesome paid version we’ll be able to manage more social media profiles and add more posts from a single Buffer account.

In Schedule section we can select for each social network the days and hours we want our content to be published.

From Content section we can directly publish or select third-party contents in Suggestions. However, we’re going to see how to use BulkPublish to add contents selected from a spreadsheet.

Spreadsheet

We’ve prepared a Google spreadsheet titled Social media posts that can be found in the following link: https://goo.gl/Mrt892

If we don’t have a Google account, let’s click on File > Download as > Microsoft Excel (.xlsx)
If we own a Google account, we just sign in and click on File > Make a copy

In Posts sheet we can add new posts by numbering the cells of B column and writing the text for each of the social networks. Use Selected posts column to choose the contents to be published and their order: order shown in the image will result in a CSV file with posts 3, 1, 4 y 2, numbers that match with numbers in B column.

If we want to add emojis to Twitter posts we can use PiliApp.com and Symbols&Emoticons.com for Facebook (Google+ doesn’t properly support emojis in posts). We also recommend using an URL shortener: an interesting tool for this purpose is Sniply, that allows us to add custom messages to links.

Once posts have been selected in the right order, they’re ready to be exported to CSV files in Twitter, Google Plus and Facebook sheets. We access Twitter sheet and drag the formula from A and B columns if we’ve added more posts. Then, we just click on File > Download as > Comma-separated values (.csv, current sheet) and save in our computer the CSV file generated as Social media posts – Twitter.csv. We just repeat the same steps in Google Plus and Facebook sheets.

BulkPublish

BulkPublish is a tool still in beta that offers a free, simple and efficient solution to add content to Buffer from a CSV file generated from a spreadsheet.

We create a BulkPublish account using our e-mail and we connect our Buffer account allowing its access. Once connected, first step is importing previously generated CSV file with our posts. We just click on Upload your CSV and select in our computer the file Social media posts – Twitter.csv.

Second step is reviewing that the CSV file has been properly uploaded: we click on Next if everything is correct.

Third and final step is to select the social network account we want to publish in and click on Send to Buffer.

Once the process finishes, we access Buffer again and review that contents have been properly imported in Content section for the corresponding social network. In Buffer we can review again the contents before publishing, edit them or delete them. We repeat the same steps in BulkPublish to program content for Google+ and Facebook.

Conclusions

If we have contents that we frequently repeat in our social media posting calendar, taking some time to add them to a Google spreadsheet to be able to export them easily to CSV format and import them to Buffer using BulkPublish will significantly increase our productivity. Using these 3 solutions separately is very helpful, but combined they result in great savings of time.