Find in this post 5 social media ideas for your conference to make the most out of its online presence.
1. Choose a good hashtag
If you don’t have one yet, you must create a hashtag for your conference: #MyConference, preferably followed by the year #MyConference2019 (if 2019) or the number of the edition #MyConference9 (if it is the ninth edition). In this brief word or set of words you should reflect your brand name to make it easier for users to mention you in their comments on social media. For details on how to create a good hashtag for your conference, take a look at this article.
2. Keep attendees informed
Use social media to monitor your conference, for example, give an indication of the participating speakers, display the list of the presentations and recruit participants to your sweepstakes and contests. Share schedules of the conference on Twitter, create an album with the best photos of the speakers and the audience on Facebook, photograph all the participants on Instagram… In short, share every single piece of information with your followers so they can better enjoy your event.
Improve the club. Learn from the best, by mistakes. Love your people, and what you do ~ @gregortownsend #nhsscot15 pic.twitter.com/NB5FJoN3MC
— Event Team (@NHSScotlandEvnt) junio 24, 2015
3. Involve attendees
Invite attendees to leave their stories and experiences in your social media. With a brief comment, a picture and even a short video, the essence of your conference will be shared and viewed by a large number of people.
My Next Step is ….. #nhsscot2015 #mynextstep15 pic.twitter.com/WkAqeFapb3
— Event Team (@NHSScotlandEvnt) junio 24, 2015
4. Reuse attendees’ content
Use the content generated by attendees to create viral content. Collect this content, create an animated video based on the experience at your conference and show it on your YouTube channel. A viral video is a good element to spread a brand image closer and funnier; it reaches the customer through humor and emotions, inviting them to share it among their friends.
5. From virtual to real
Boost your online presence using offline media:
- organize contests and raffles based on social media
- share your hashtag on physical goods: bracelets, entries, VIP cards…
- display photos and videos of attendees on the screens of your conference
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