Find in this post 5 social media ideas for your expo to make the most out of its online presence.
1. Choose a good hashtag
If you don’t have one yet, you must create a hashtag for your expo: #MyExpo, preferably followed by the year #MyExpo2015 (if 2015) or the number of the edition #MyExpo9 (if it is the ninth edition). In this brief word or set of words you should reflect your brand name to make it easier for users to mention you in their comments on social media. For details on how to create a good hashtag for your expo, take a look at this article.
2. Keep attendees informed
Use social media to monitor your expo, for example,give an indication of the participating brands, display the list of the stands and recruit participants to your sweepstakes and contests. Share schedules exhibitions and lectures on Twitter, create an album with the best photos of the exhibitors at Facebook, upload the arrangement of the stands to Instagram… In short, share every single piece of information with your followers so they can better enjoy your event.
Invite attendees to leave their stories and experiences in your social media. With a brief comment, a picture and even a short video, the essence of your expo will be shared and viewed by a large number of people.
Use the content generated by attendees to create viral content. Collect this content, create an animated video based on the experience at your expo and show it on your YouTube channel. A viral video is a good element to spread a brand image closer and funnier; it reaches the customer through humor and emotions, inviting them to share it among their friends.
5. From virtual to real
Boost your online presence using offline media:
organize contests and raffles based on social media
share your hashtag on physical goods: bracelets, entries, posters, VIP cards…
The 9th edition of Grupo Eventoplus eventoDays was celebrated on the 1st and 2nd of July in Madrid. Edition after edition, this event is becoming one of the most relevant events for event planners in Europe, being the biggest expo in the events sector in Spain.