5 social media ideas for sporting events

Find in this post 5 social media ideas for your sporting event to make the most out of its online presence.

1. Choose a good hashtag

If you don’t have one yet, you must create a hashtag for your sporting event: #MySportingEvent, preferably followed by the year #MySportingEvent2015 (if 2015) or the number of the edition #MySportingEvent9 (if it is the ninth edition). In this brief word or set of words you should reflect your brand name to make it easier for users to mention you in their comments on social media. For details on how to create a good hashtag for your sporting event, take a look at this article.

2. Keep attendees informed

Use social media to monitor your sporting event, for example, show signs of activities, expose the list of participating athletes and recruit participants for your sweepstakes and contests. Share schedules of the tournaments on Twitter, create an album with the best photos of the passes, jumps and poses on Facebook, photograph and upload on Instagram all the participants with their sporting idols… In short, share every single piece of information with your followers so they can better enjoy your event.

3. Involve attendees

Invite attendees to leave their stories and experiences in your social media. With a brief comment, a picture and even a short video, the essence of your sporting event will be shared and viewed by a large number of people.

#RedBull #StreetBall #RedBullEvents #KingOfTheRock #Basketball #Sport

A photo posted by David Lutsyk (@davidlutsyk) on

4. Reuse attendees’ content

Use the content generated by attendees to create viral content. Collect this content, create an animated video based on the experience at your event and show it on your YouTube channel. A viral video is a good element to spread a brand image closer and funnier; it reaches the customer through humor and emotions, inviting them to share it among their friends.

5. From virtual to real

Boost your online presence using offline media:

infographic-social-media-ideas-sporting-events

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Rafa Roda
Rafa Roda – CEO of Yarr TV
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AAU national volleyball championships social media wall

The AAU national volleyball championships organized by the AAU Volleyball took place in Orlando from June 15th through June 26th. 11 days of volleyball with approximately 27,000 players and 5,600 coaches competing on 183 courts makes AAU nationals one of the biggest volleyball events in the world.

AAUVBNatls-twitter-hashtag-topsy

Yarr TV social media wall was used to project tweets and Twitter and Instagram photos at the Orange County Convention Center.

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Photo credit: Amanda Szylin

Let’s boost your championship in social media

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Rafa Roda
Rafa Roda – CEO of Yarr TV
Phone (+34) 629 436 321 Twitter @YarrTV
CONTACT US

Tweetwall for sports stadiums

Demo of a tweetwall displaying Twitter tweets and photos of the official football team account and its fans on the screens of a stadium.

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Let’s boost your sporting event in social media

We develop solutions for your sporting event to be a success in social media, let’s talk!
Rafa Roda
Rafa Roda – CEO of Yarr TV
Phone (+34) 629 436 321 Twitter @YarrTV
CONTACT US