5 social media ideas for music festivals

Find in this post 5 social media ideas for your music festival to make the most out of its online presence.

1. Choose a good hashtag

If you don’t have one yet, you must create a hashtag for your music festival: #MyFestival, preferably followed by the year #MyFestival2015 (if 2015) or the number of the edition #MyFestival9 (if it is the ninth edition). In this brief word or set of words you should reflect your brand name to make it easier for users to mention you in their comments on social media. For details on how to create a good hashtag for your music festival, take a look at this article.

2. Keep attendees informed

Use social media to monitor your music festival, for example, the poster competition, events and pre-event games. Share schedules of the festival on Twitter, create an album with the best photos of groups and fans on Facebook, take photos and upload the funniest moments of the singers and musicians to Instagram… In short, share every single piece of information with your followers so they can better enjoy your event.

So many different colors and artists of Coachella. Let's celebrate and keep the party going for one last night. pic.twitter.com/pk5b7TKWJb

— Coachella (@coachella) abril 20, 2015

3. Involve attendees

Invite attendees to leave their stories and experiences in your social media. With a brief comment, a picture and even a short video, the essence of your music festival will be shared and viewed by a large number of people.

#Marbella #Starlite2015 ✨?#Glamour #PuraVida #Cerveza ? …#GO! ????

A photo posted by Juan Cobo (@marmotahd) on Aug 23, 2015 at 1:42am PDT

4. Reuse attendees’ content

Use the content generated by attendees to create viral content. Collect this content, create an animated video based on the experience at your music festival and show it on your YouTube channel. A viral video is a good element to spread a brand image closer and funnier; it reaches the customer through humor and emotions, inviting them to share it among their friends.

5. From virtual to real

Boost your online presence using offline media:

organize contests and raffles based on social media
share your hashtag on physical goods: flyers, wristbands, tickets, glasses, VIP cards, t-shirts…
display photos and videos of attendees on the screens of your music festival