5 social media ideas for shops

Find in this post 5 social media ideas for your shop to make the most out of its online presence.

1. Choose a good hashtag

If you don’t have one yet, you must create a hashtag for your shop: #MyShop. In this brief word or set of words you should reflect your brand name to make it easier for users to mention you in their comments on social media. For details on how to create a good hashtag for your shop, take a look at this article.

2. Keep customers informed

Use social media to highlight your strengths, for example, the quality of your products, your best promotions and the effectiveness of your service. Share your schedule on Twitter, make an album with photos of your products on Facebook, take a picture of your list of exclusive services and upload to Instagram… In short, share every single piece of information with your followers so they can better enjoy the stay at your shop.

The classic ? Mac £40/€50 @Primark.MAN #Primark #Farrell #coat #AW15

A photo posted by Primark (@primark) on Sep 24, 2015 at 5:55am PDT

3. Involve customers

Invite your customers to leave their stories and experiences in your social media. With a brief comment, a picture and even a short video, the essence of your shop will be shared and viewed by a large number of people.

Going crazy for this pair of leopard flats @Primark Now on the #blog http://t.co/iDp3kCgGuc #leopardflats #newin pic.twitter.com/CcaXw9qOaR

— Rakel Campos (@LovelyStyleBlog) septiembre 21, 2015

4. Reuse customers’ content

Use the content generated by your customers to create viral content. Collect this content, create an animated video based on the experience at your shop and show it on your YouTube channel. A viral video is a good element to spread a brand image closer and funnier; it reaches the customer through humor and emotions, inviting them to share it among their friends.

5. From virtual to real

Boost your online presence using offline media:

organize contests and raffles based on social media
share your hashtag on physical goods: labels, changing rooms, product packaging, bags…
display photos and videos of customers on the screens of your shop