Find in this post 5 social media ideas for your club to make the most out of its online presence.
1. Choose a good hashtag
If you don’t have one yet, you must create a hashtag for your club: #MyClub. In this brief word or set of words you should reflect your brand name to make it easier for users to mention you in their comments on social media. For details on how to create a good hashtag for your club, take a look at this article.
2. Keep customers informed
Use social media to highlight your strengths, for example, good music, the best dancers and modern facilities. Share your list of events on Twitter, create an album with the best photos of DJs and fans on Facebook, photograph and upload to Instagram the most daring moments of the night… In short, share every single piece of information with your followers so they can better enjoy the stay at your club.
A photo posted by ?? Alex Corbalan ?? (@alexcorbalan) on
3. Involve customers
Invite your customers to leave their stories and experiences in your social media. With a brief comment, a picture and even a short video, the essence of your club will be shared and viewed by a large number of people.
A post shared by Anca Iulia Ciocan (@ankita_2007) on
4. Reuse customers’ content
Use the content generated by your customers to create viral content. Collect this content, create an animated video based on the experience at your club and show it on your YouTube channel. A viral video is a good element to spread a brand image closer and funnier; it reaches the customer through humor and emotions, inviting them to share it among their friends.
5. From virtual to real
Boost your online presence using offline media:
organize contests and raffles based on social media
share your hashtag on physical goods: flyers, wristbands, tickets, glasses, VIP cards, t-shirts…