Find in this post 5 social media ideas for your hotel to make the most out of its online presence.
1. Choose a good hashtag
If you don’t have one yet, you must create a hashtag for your hotel: #MyHotel. In this brief word or set of words you should reflect your brand name to make it easier for users to mention you in their comments on social media. For details on how to create a good hashtag for your hotel, take a look at this article.
2. Keep guests informed
Use social media to highlight your strengths, for example, the range of activities of your hotel, the attractions of the environment and the quality of your service. Share the table pool activities on Twitter, create an album with the excursions schedule on Facebook, share on Instagram your list of exclusive services… In short, share every single piece of information with your followers so they can better enjoy the stay at your hotel.
Invite your guests to leave their stories and experiences in your social media. With a brief comment, a picture and even a short video, the essence of your hotel will be shared and viewed by a large number of people.
Use the content generated by your guests to create viral content. Collect this content, create an animated video based on the experience at your hotel and show it on your YouTube channel. A viral video is a good element to spread a brand image closer and funnier; it reaches the customer through humor and emotions, inviting them to share it among their friends.
5. From virtual to real
Boost your online presence using offline media:
organize contests and raffles based on social media
share your hashtag on physical goods: keys, door hangers, coasters in the rooms, parking ticket, restaurant linens…
This year, we were presenting the benefits of displaying social media on the lobbies and halls of hotels and supporting Room Mate Hotels and Palladium Hotel Group that were using Yarr TV on their boots.
Room Mate Hotels
Room Mate Hotels presented the smallest hotel in the world at Fitur and launched at the same time #Selfitur contest that became quickly viral helped by Yarr TV.
Palladium Hotel Group
Palladium Hotel Group was promoting its next opening, Hotel Grand Palladium White Island, using #GPWhiteIsland hashtag and displaying it on a custom Yarr TV wall.
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