Social media guide for events

Download our social media guide for your events to make the most out of their online presence.

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Let’s boost your events in social media

We develop solutions for your events to be a success in social media, let’s talk!
Rafa Roda
Rafa Roda – CEO of Yarr TV
Phone (+34) 629 436 321 Twitter @YarrTV
CONTACT US

How to choose a hashtag for your event

Discover how to choose a good hashtag for your event in 5 simple steps.

1. Hashtag is community conversation

On Twitter and Instagram your event account starts with an at symbol plus the name of your event @MyEvent: this allows attendees to reference you so you can reply to them in a quick and simple way, starting a direct dialogue.

But many times attendees want to share opinions, pictures and videos with their community referencing your event without linking directly to your social media account. That’s why it is important to offer them a clear and easy hashtag with your event name #MyEvent so they can share multimedia content.

2. Pick a short hashtag

Good things, when short, are twice as good. If the name of your event is compound shorten the hashtag using the initial letters or using only the consonants if it’s a long name. If your event has different editions, use the complete year #MyEvent2016 (if it’s happening in 2016) or edition number #MyEvent9 (if it’s the 9th edition).

3. Create a simple hashtag

Using initial letters plus acronyms can result in a hashtag difficult to write and remember. If this is your case, try combining the initial letters of the name of your event with the event type (#MEFestival) or the city where it’s happening (#MELosAngeles).

4. Make your hashtag unique

Without a doubt, the most important thing is making your hashtag unique, ensuring that it’s not used yet for purposes not related to your event. Check your hashtag directly on Twitter and Instagram or use social media monitoring tools such as TweetDeck or Hootsuite. This way, you’ll be able to read and answer opinions and see pictures and videos of attendees about your event to share them on your official @MyEvent accounts.

5. Share your hashtag

Share your hashtag on the social media accounts of your event, both on the bio and your posts. Mix your event’s hashtag with other related hashtags that you can find at Hashtags.org and Hashtagify or with geolocated hashtags from Trendsmap.

Communicate your event’s hashtag on your website, emails and newsletters. Use also physical media to promote your hashtag: flyers, brochures, posters, bags, badges and merchandising are perfect places to advertise offline your online brand.

Do you have screens in your event? Try displaying on your TVs and monitors the social media photos and videos tagged with your hashtag and you’ll see the conversation of your community grow automatically.

Infographic

infographic-how-to-choose-hashtag-event

Liked it?

You may also like:

Let’s boost your event in social media

We develop solutions for your event to be a success in social media, let’s talk!
Rafa Roda
Rafa Roda – CEO of Yarr TV
Phone (+34) 629 436 321 Twitter @YarrTV
CONTACT US

Yarr TV socialwalls at eventoDays

The 9th edition of Grupo Eventoplus eventoDays was celebrated on the 1st and 2nd of July in Madrid. Edition after edition, this event is becoming one of the most relevant events for event planners in Europe, being the biggest expo in the events sector in Spain.

Yarr TV socialwalls were a big success displaying tweets and Twitter and Instagram photos on socialwalls during the expo.

eventodays-twitter-reach-analysis

Watch our video recap.

You will find some photos of eventoDays in our Facebook page.

Let’s boost your expo in social media

We develop solutions for your expo to be a success in social media, let’s talk!
Rafa Roda
Rafa Roda – CEO of Yarr TV
Phone (+34) 629 436 321 Twitter @YarrTV
CONTACT US

Infographic on how to use Instagram at your events

Discover how to use Instagram at your events in 5 simple steps.

1. Download Instagram app

Visit www.instagram.com using your smartphone or tablet and download the Instagram app from the Apple App Store if you are using an iPhone or an iPad, from Google Play Store if you are using a smartphone or tablet powered by Android or from the Windows Phone Store if you are in a Windows device.

If you are using a PC, you can download, setup and use Instagram following the steps of this guide.

2. Setup your account

Open Instagram app and register using your Facebook account or your email address.

instagram-registerPicture by Robin Clediere.

Check Instagram help page for any doubt.

3. Select your hashtag

Choosing a short, simple and unique hashtag for your event is critical to make it a success on Instagram: this article will help you to choose good hashtag.

4. Share pictures and videos

Upload beautiful pictures and videos of:

  • the venue of your event,
  • speakers and agenda if you organise a conference,
  • bands, sponsors, media partners and lineup for music festivals.

Remember to tag all the photos and videos using your hashtag.

Attendees will also be generating multimedia content on Instagram with the hashtag of your event: like, comment and share this content, setup photo contests, record informal videos… content is king, make sure it helps you to spread the reach of your event.

Get great ideas from Instagram at business.instagram.com and Instagram’s blog.

5. Go beyond Instagram

Open to the world all the beautiful Instagram pictures and videos generated by the attendees and yourself:

Infographic

infographic-how-to-create-setup-use-instagram-account-events

Liked it?

You may also like:

Let’s boost your events in social media

We develop solutions for your events to be a success in social media, let’s talk!
Rafa Roda
Rafa Roda – CEO of Yarr TV
Phone (+34) 629 436 321 Twitter @YarrTV
CONTACT US