Twitter for businesses and events

How to choose a hashtag for your event

Discover how to choose a good hashtag for your event in 5 simple steps.

1. Hashtag is community conversation

On Twitter and Instagram your event account starts with an at symbol plus the name of your event @MyEvent: this allows attendees to reference you so you can reply to them in a quick and simple way, starting a direct dialogue.

But many times attendees want to share opinions, pictures and videos with their community referencing your event without linking directly to your social media account. That’s why it is important to offer them a clear and easy hashtag with your event name #MyEvent so they can share multimedia content.

2. Pick a short hashtag

Good things, when short, are twice as good. If the name of your event is compound shorten the hashtag using the initial letters or using only the consonants if it’s a long name. If your event has different editions, use the complete year #MyEvent2016 (if it’s happening in 2016) or edition number #MyEvent9 (if it’s the 9th edition).

3. Create a simple hashtag

Using initial letters plus acronyms can result in a hashtag difficult to write and remember. If this is your case, try combining the initial letters of the name of your event with the event type (#MEFestival) or the city where it’s happening (#MELosAngeles).

4. Make your hashtag unique

Without a doubt, the most important thing is making your hashtag unique, ensuring that it’s not used yet for purposes not related to your event. Check your hashtag directly on Twitter and Instagram or use social media monitoring tools such as TweetDeck or Hootsuite. This way, you’ll be able to read and answer opinions and see pictures and videos of attendees about your event to share them on your official @MyEvent accounts.

5. Share your hashtag

Share your hashtag on the social media accounts of your event, both on the bio and your posts. Mix your event’s hashtag with other related hashtags that you can find at Hashtags.org and Hashtagify or with geolocated hashtags from Trendsmap.

Communicate your event’s hashtag on your website, emails and newsletters. Use also physical media to promote your hashtag: flyers, brochures, posters, bags, badges and merchandising are perfect places to advertise offline your online brand.

Do you have screens in your event? Try displaying on your TVs and monitors the social media photos and videos tagged with your hashtag and you’ll see the conversation of your community grow automatically.

Infographic

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Let’s boost your event in social media

We develop solutions for your event to be a success in social media, let’s talk!

Rafa Roda – CEO of Yarr TV

(+34) 629 436 321

@YarrTV

How to choose a hashtag for your business

Discover how to choose a good hashtag for your business in 5 simple steps.

1. Hashtag is community conversation

On Twitter and Instagram your business account starts with an at symbol plus the name of your business @MyBusiness: this allows your customers to reference you so you can reply to them in a quick and simple way, starting a direct dialogue.

But many times your customers want to share opinions, pictures and videos with their community referencing your business without linking directly to your social media account. That’s why it is important to offer them a clear and easy hashtag with your business name #MyBusiness so they can share multimedia content.

2. Pick a short hashtag

Good things, when short, are twice as good. If the name of your business is compound shorten the hashtag using the initial letters or using only the consonants if it’s a long name. If your business is located in different cities and you’re using a different hashtag for each, use the acronym of the city like #MyBusinessNYC (for New York City) or #MyBusinessLA (for Los Angeles).

3. Create a simple hashtag

Using initial letters plus acronyms can result in a hashtag difficult to write and remember. If this is your case, try combining the initial letters of the name of your business with the sector (#MBRestaurant) or the city where it’s located (#MBLosAngeles).

4. Make your hashtag unique

Without a doubt, the most important thing is making your hashtag unique, ensuring that it’s not used yet for purposes not related to your business. Check your hashtag directly on Twitter and Instagram or use social media monitoring tools such as TweetDeck or Hootsuite. This way, you’ll be able to read and answer opinions and see pictures and videos of your customers about your business to share them on your official @MyBusiness accounts.

5. Share your hashtag

Share your hashtag on the social media accounts of your business, both on the bio and your posts. Mix your business’ hashtag with other related hashtags that you can find at Hashtags.org and Hashtagify or with geolocated hashtags from Trendsmap.

Communicate your business’ hashtag on your website, emails and newsletters. Use also physical media to promote your hashtag: flyers, brochures, posters, bags, boxes and napkins are perfect places to advertise offline your online brand.

Do you have screens in your business? Try displaying on your TVs and monitors the social media photos and videos tagged with your hashtag and you’ll see the conversation of your community grow automatically.

Infographic

Liked it?

Let’s boost your business in social media

We develop solutions for your business to be a success in social media, let’s talk!

Rafa Roda – CEO of Yarr TV

(+34) 629 436 321

@YarrTV

popArb music festival social media wall

popArb music festival took place in Arbúcies on the 26th and 27th of June.

Yarr TV social media wall was used to display tweets and Twitter and Instagram photos on screens.

?? – A veure si sabeu on som. #poparb15

Una foto publicada por Moi (@oioimoi) el 27 de Jun de 2015 a la(s) 7:59 PDT

Visca el @poparb i Visca l'Amor! #rebonicos #laJoiadelMontseny #elmillorPopArb #PopArb #PopArb15 #cadadiaunhomenatge

Una foto publicada por Sara Segarra Vidal (@segarreta) el 27 de Jun de 2015 a la(s) 1:12 PDT

Let’s boost your festival in social media

We develop solutions for your festival to be a success in social media, let’s talk!

Rafa Roda – CEO of Yarr TV

(+34) 629 436 321

@YarrTV

DesafioKlout meetup tweetwall

DesafioKlout meetup was celebrated on the 26th of June in Málaga with the intention of increasing Klout score of participants.

Yarr TV tweetwall was helping by displaying tweets and Twitter photos on the screens of the meetup.

Enhorabuena al equipo de #HangoutOn por su trabajo en #desafioKlout @Antoniogestion pic.twitter.com/zwxe6GD892

— Antonio Painn (@antoniopainn) June 26, 2015

Ahí va mi evolución @klout #DesafioKlout @EstherGalicia @Andy21 @ignacio_conejo @MiguelGajete @_JuanAguilar_ pic.twitter.com/LvX4xoviO9

— Marian Jiménez Ocaña (@Marian_Virtua) June 27, 2015

If you missed this event, you can watch it in the following video.

Let’s boost your meetup in social media

We develop solutions for your meetup to be a success in social media, let’s talk!

Rafa Roda – CEO of Yarr TV

(+34) 629 436 321

@YarrTV

AAU national volleyball championships social media wall

The AAU national volleyball championships organized by the AAU Volleyball took place in Orlando from June 15th through June 26th. 11 days of volleyball with approximately 27,000 players and 5,600 coaches competing on 183 courts makes AAU nationals one of the biggest volleyball events in the world.

Yarr TV social media wall was used to project tweets and Twitter and Instagram photos at the Orange County Convention Center.

Photo credit: Amanda Szylin

Let’s boost your championship in social media

We develop solutions for your championship to be a success in social media, let’s talk!

Rafa Roda – CEO of Yarr TV

(+34) 629 436 321

@YarrTV

Yarr TV socialwalls at eventoDays

The 9th edition of Grupo Eventoplus eventoDays was celebrated on the 1st and 2nd of July in Madrid. Edition after edition, this event is becoming one of the most relevant events for event planners in Europe, being the biggest expo in the events sector in Spain.

Yarr TV socialwalls were a big success displaying tweets and Twitter and Instagram photos on socialwalls during the expo.

Watch our video recap.

You will find some photos of eventoDays in our Facebook page.

a post by Yarr TV.

Let’s boost your expo in social media

We develop solutions for your expo to be a success in social media, let’s talk!

Rafa Roda – CEO of Yarr TV

(+34) 629 436 321

@YarrTV

Automation of social media posts with BulkPublish and Buffer

We’re going to explain how to automate Twitter, Google+ and Facebook posts and being more productive by importing content in CSV format to Buffer using BulkPublish.

Buffer

Buffer is a super useful and simple tool to program our own posts or third-party ones to be published on your social networks.

We just have to register with our e-mail or our Twitter or Facebook account and connect our different social media accounts to Buffer, allowing its access. In our case, we add Twitter, Google+ and Facebook accounts of Yarr TV. With Awesome paid version we’ll be able to manage more social media profiles and add more posts from a single Buffer account.

In Schedule section we can select for each social network the days and hours we want our content to be published.

From Content section we can directly publish or select third-party contents in Suggestions. However, we’re going to see how to use BulkPublish to add contents selected from a spreadsheet.

Spreadsheet

We’ve prepared a Google spreadsheet titled Social media posts that can be found in the following link: https://goo.gl/Mrt892

If we don’t have a Google account, let’s click on File > Download as > Microsoft Excel (.xlsx)
If we own a Google account, we just sign in and click on File > Make a copy

In Posts sheet we can add new posts by numbering the cells of B column and writing the text for each of the social networks. Use Selected posts column to choose the contents to be published and their order: order shown in the image will result in a CSV file with posts 3, 1, 4 y 2, numbers that match with numbers in B column.

If we want to add emojis to Twitter posts we can use PiliApp.com and Symbols&Emoticons.com for Facebook (Google+ doesn’t properly support emojis in posts). We also recommend using an URL shortener: an interesting tool for this purpose is Sniply, that allows us to add custom messages to links.

Once posts have been selected in the right order, they’re ready to be exported to CSV files in Twitter, Google Plus and Facebook sheets. We access Twitter sheet and drag the formula from A and B columns if we’ve added more posts. Then, we just click on File > Download as > Comma-separated values (.csv, current sheet) and save in our computer the CSV file generated as Social media posts – Twitter.csv. We just repeat the same steps in Google Plus and Facebook sheets.

BulkPublish

BulkPublish is a tool still in beta that offers a free, simple and efficient solution to add content to Buffer from a CSV file generated from a spreadsheet.

We create a BulkPublish account using our e-mail and we connect our Buffer account allowing its access. Once connected, first step is importing previously generated CSV file with our posts. We just click on Upload your CSV and select in our computer the file Social media posts – Twitter.csv.

Second step is reviewing that the CSV file has been properly uploaded: we click on Next if everything is correct.

Third and final step is to select the social network account we want to publish in and click on Send to Buffer.

Once the process finishes, we access Buffer again and review that contents have been properly imported in Content section for the corresponding social network. In Buffer we can review again the contents before publishing, edit them or delete them. We repeat the same steps in BulkPublish to program content for Google+ and Facebook.

Conclusions

If we have contents that we frequently repeat in our social media posting calendar, taking some time to add them to a Google spreadsheet to be able to export them easily to CSV format and import them to Buffer using BulkPublish will significantly increase our productivity. Using these 3 solutions separately is very helpful, but combined they result in great savings of time.

Let’s talk!

We develop solutions to amplify your social media, let’s talk!

Rafa Roda – CEO of Yarr TV

(+34) 629 436 321

@YarrTV

#IEVentureDay, a trending startup event

A new Venture Day was celebrated on the 5th of May, organized by IE Business School at Fundación Rafael del Pino auditorium. Edition after edition, this event is becoming one of the most relevant events for entrepreneurs in Spain, being an important date for startups seeking international investment.

Yarr TV social wall helped spreading the ideas of speakers and startups by displaying tweets and Twitter and Instagram photos on the screens of the event, helping it to become trending topic year after year.